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Or just fun stuff.Windows 10 activator is open source which has specially designed using the latest registry hacking technology known as for as ARFT (Advanced Registry file transformation technology), which means this activator allows you to activate your Windows 10 permanently Activate without being able to access the Microsoft. Ordinary Post will look at pressing issues related to all three. Shuchi Bansal is Mint’s media, marketing and advertising editor. That’s why people probably get glued to them," he says.īesides television viewers are constantly looking for offbeat entertainment and make-believe stories as life is packed with the daily stress of work, family, children, commutes, deadlines and other pressures.Ĭhugh says that all of us seek some relief even if it means travelling to a world of make-believe for a few hours where one gets temporarily disconnected from real-life drama.
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“TV shows where actors display these ‘prohibited’ emotions so blatantly, perhaps serve as an outlet for us to give way to those feelings. According to Sanjay Chugh, a senior consultant psychiatrist, revenge, hate, jealousy, cruelty and aggression are some emotions that people often suppress as it is considered “wrong" to feel them, let alone express them. While most of us have grown up watching, listening to or reading such stories, media magnifies such ideas, making people watch the serials with greater excitement. While most serials on Hindi television are all about family politics, in Naagin mythology meets family politics meets The Vampire Diaries!Ĭlearly, there is an element of mystery and curiosity attached to stories of icchadhari naagins. Harmesh Malhotra’s 1986 film Nagina, featuring Sridevi and Rishi Kapoor, was a blockbuster hit. In the past, cinema has also presented snake-based stories as a concoction of folklore, horror and emotional drama. To be sure, the snake is a deep-rooted symbol in the country’s mythology and currently Indian television is swarming with mythological tales-be it Siya Ke Ram, Sankatmochan Mahabali Hanuman or Santoshi Maa.
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(A psychological thriller, The Twilight Zone was an American television drama series comprising science fiction and fantasy.) It is the Indian housewife’s Twilight Zone, says Mythili Chandrasekar, national planning director at J Walter Thompson in Delhi. The plot has two naagins who are out to avenge their parents’ murder. Besides, the story itself is intriguing, with all the elements-revenge, love, hate and suspense-required for a potboiler thrown in. First, Colors could not have picked a story with greater mass appeal than one of icchhadhari naagins. Why Naagin is a stupendous success is easy to see. Scheduling the show on the weekend was also a bold initiative as most channels maintain that weekend fiction doesn’t fare well on GECs. What worked for the show is its pace, storytelling, casting and the graphics, he says. Nayak says that Colors ideated with Kapoor as she was best suited to deliver on a subject like this “and the rest is what you see on TV". To be sure, the channel has built a strong line-up of fiction shows and “layered it with cutting edge non-fiction programming", he claims.Ĭolors’ programming head Manisha Sharma had been keen to make Naagin for a year. Raj Nayak, chief executive of Colors, admits that Naagin has a big role to play in driving the channel to the top slot, although that is not the only show responsible for its recent success.
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Today, Colors is the number one Hindi entertainment channel and it has been so in both the urban and rural markets for the last four weeks.
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Together with the Colors programming team, she has once again cast her magic spell, similar to the one that had pushed Star Plus to the top rank 15 years ago. With the captivating story of icchhadhari naagins (female snakes who can take human form at will), Ekta Kapoor, the promoter of Balaji Telefilms that has produced the show, has got her mojo back. Colors is owned by Viacom18, a part of Network 18 Media and Investments Ltd.
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This was way ahead of its immediate competitor-Kumkum Bhagya on Zee TV that runs from Monday to Saturday.
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Telecast on Colors every weekend (Saturday and Sunday), it had a total viewership of 19.8 million during the 2-8 January week, according to BARC India ratings.